DLF ranked India’s top real estate brand

Gurgaon-based DLF has been ranked India’s most reputed real estate brand followed by Godrej Properties and Lodha Group in second and third places respectively, according to a report.

The study conducted by BlueBytes in association with TRA Research (both part of the Comniscient Group), features Hiranandani Developers at the fourth place and Tata Housing at fifth place. Bangalore-based Prestige Estates came in at sixth place and is the second non-Mumbai-based developer to make the list.

A total of eight real estate developers from Mumbai featured among the top 10 in the Most Reputed Real Estate Brands list. K Raheja Corp. took the seventh spot, followed by the 150-year-old Shapoorji Pallonji, which took the eighth spot.

Oberoi Realty (ranked ninth) and Indiabulls Real Estate (ranked tenth) completed the top 10.

A total of 57 Real Estate brands were listed in the India’s Most Reputed Real Estate Brands report, which saw 28 brands from Mumbai, 14 from Delhi, 10 from Bangalore, three from Pune, and one each from Chennai and Hyderabad.

This report is the third in India’s Most Reputed Brands series. The study evaluates brand reputation by analysing media perception and consumer perception.

“Realty in India is intimately connected to progress, to growth, to business success, and to the asset building of its populace. Though real estate investments in the coming years may not give the returns it has been giving for the last two decades, this can only be seen as a sign of the maturity of the industry. Maintaining a good reputation in this competitive sector is a tough task, as the industry is intricately connected to social status, finances, and foresightedness. Consequently, brands need to be certain about the risks they take, as it may just result in them losing their hard-earned and hard-fought reputations,” Pooja Kaura, chief spokesperson for India’s Most Reputed Brands said in a statement.

by BINDU D MENON Courtesy Business Standard

Vikash Pathak